Jim Slama
President
Sustain

Jim Slama is the president of Sustain and was the founding publisher and editor of Conscious Choice magazine. His work has been featured in Chicago Magazine, the Chicago Tribune, Crain’s, The New York Times, San Francisco Chronicle, and Utne magazine. Sustain has contributed to numerous national, regional environmental victories including partnering with the Organic Trade Assocation in the Keep “Organic” Organic Campaign, which helped generate 275,000 comments to the USDA encouraging the creation of strong organic standards. Jim and Sustain created the FamilyFarmed.org program to build markets for Midwestern organic farmers. Each year the FamilyFarmed.org EXPO draws thousands of consumers and trade buyers to a two day show at the historic Chicago Chicago Cultural Center. Jim was on the transition team of Illinois Governor Rod Blagojevich and now sits on Illinois’ “Governor’s Agricultural Advisory Council for Farmers and Farm Families.” Jim is on the executive team of Mayor Daley’s Chicago Organic Committee, which is developing a plan to support organic food production, marketing, and distribution in Chicago. Under Jim’s direction, Conscious Choice was recognized eight times by Utne magazine as a member of the Best of the Alternative Press and Whole Foods Market, CEO, John Mackey called it the “best publication of its kind.” Jim’s skill as a social entrepreneur led to his designation in 1999 as one of Crain’s Chicago Business “Forty Under Forty” leading business and civic leaders. In 2005 Jim received the Chicago Tribune Good Eating Award for contributions to the Chicago food and beverage world.